Conscious Selling for Coaches and Consultants

Close deals and sleep at night.

This is a 12-week program for coaches, consultants, and other service-based helpers who want to build a business they love without being gross.

You’ll build a sales system that feels like a genuine conversation, so enrollment stops being the thing you avoid.

You’re great at loving people. You’re allergic to selling to them.

You got into this work because you care about people, and when someone is sitting in front of you, you’re brilliant. Transformation happens in that room.

Getting them in front of you is another story.

There’s the outreach you keep postponing, the follow-up email you rewrite four times and never send, and the sales call where you talk yourself out of naming your price. Underneath all of it sits the quiet dread that becoming a “serious business owner” means becoming someone you don’t want to be.

Here’s the thing nobody tells helpers: selling is serving. When you have something that genuinely helps people, failing to offer it clearly isn’t humility. It’s withholding. Conscious Selling exists to close the gap between how good you are at the work and how good you are at inviting people into it.

This was built for helpers, not salespeople.

When I say “helpers,” I mean coaches, consultants, entrepreneurs, attorneys, non-profit fundraisers, and anyone else who grows their business through relationships and service.

This program grew out of the MAP Group, and it carries the same DNA. There’s no grind culture, no shame, and no calling-out. What you’ll find instead is empowered and supported growth, with dignity and self-worth as cornerstones.

You’ll learn to fully occupy two identities at once: helper and serious business owner. You don’t have to choose between them, and the truth is you never did.

Clay Cutts

Twelve weeks to a complete sales system that sounds like you.

We meet weekly for 60 minutes.

Each call opens with 15 to 20 minutes of teaching, then we move into tracking review and group coaching. You’ll start tracking before week one, so you arrive already in motion.

  1. PRE
    Before we begin

    Pre-work

    A Core Tasks exercise to identify the four core responsibilities of your business, a time study to see where your hours actually go, and tracking set up from day one.

  2. 1
    Week One

    Philosophy

    Selling is serving, and volume matters, because high-quality action beats busyness. This week builds the mindset that makes selling work for people who got into this because they care.

  3. 2
    Week Two

    Outreach

    The St. Francis principle: seek to understand rather than to be understood. You’ll practice intentional outreach to people already in your world while listening for the two things that matter, which are problems and dreams.

  4. 3
    Week Three

    Invitations

    This is where a real connection becomes a real conversation. You’ll learn to make invitations specific enough to get a real answer, always with a clean and honest out.

  5. 4
    Week Four

    Email Writing

    You’ll write emails people read twice, save, and share, by reading beneath the words, articulating a future your reader hasn’t said out loud yet, and setting the stage as an act of service to the reader.

  6. 5
    Week Five

    Follow-Up

    Staying in leadership without being pushy, never apologizing for existing, and asking for a clean yes or no.

  7. 6
    Week Six

    The Sales Call, Part 1

    The mindset you bring into the room: neutrality, serving instead of convincing, and holding space no matter what occurs, for their sake rather than yours. You’ll work with diagnostic questions, reflective empathy, and Motivational Interviewing tools that surface what’s really going on.

  8. 7
    Week Seven

    The Sales Call, Part 2

    Articulating the real cost of the problem and the cost of not solving it, then helping the person dream specifically and asking whether they’d like you to solve it.

  9. 8
    Week Eight

    The Closing Sequence

    A specific ten-step process that carries you from yes through confirmed next steps. You’ll learn to handle silence, agree with objections, find the real hesitation, and test the yes so it’s durable before you hang up.

  10. 9
    Week Nine

    Handling a No

    You’ll learn to honor a no without flinching, ask “How do you feel about that no?” and understand why the answer tells you everything, and ask explicitly for permission to stay in each other’s lives.

  11. 10
    Week Ten

    Positioning and Pricing

    The label doesn’t have to limit you. You’ll learn to articulate what you do clearly when it crosses disciplines, separate your distinct offerings, and price them accordingly.

  12. 11
    Week Eleven

    The Referral Conversation

    When to ask, how to ask, how to frame the referral as a gift from your client to someone they care about, and the triangle introduction that carries their credibility into the new relationship.

  13. 12
    Week Twelve

    Tracking Like a Pro

    By now you have twelve weeks of real data, and this week is about what it’s telling you. Dollars proposed versus dollars collected is the ratio that tells you exactly what you need to propose to hit your income goal. This is the weekly practice that separates people who think about their business from people who run it.

  14. 13
    Week Thirteen

    Completion and Celebration

    We look at where you started, where you are now, and what the next quarter looks like from here.

A sales program built by a therapist, and that’s not an accident.

Most sales training was built by salespeople and then awkwardly adapted for helpers. This one runs the other direction.

I’m a licensed psychotherapist, and the tools in this program, including reflective empathy, Motivational Interviewing, and holding genuine neutrality, come straight from clinical practice, where the entire discipline is built on serving the person in front of you. It turns out that’s also exactly what great selling is.

This is for you if…

  • You’re a coach, consultant, or helper who grows your business through relationships and service.
  • You love the work and dread the selling, and you’re done letting that cap your income.
  • You want a sales system that sounds like you, not a script that makes your skin crawl.
  • You’re willing to track real numbers and take consistent action for twelve weeks.
  • You’re ready to be a helper and a serious business owner at the same time.

What should you do next?

Request a free consultation using the form below.

We’ll talk about your business and whether Conscious Selling is the right next step.

Call Now

Remember, the hardest part of winning is getting started.